Scaling Success: Transforming Outreach into Qualified Leads
Client
UrbanThread Apparel®
Category
E-commerce Marketing Strategy
Work Period
March 2023 – July 2023
Industry
Fashion Retail
The Challenge
Urban Thread had high organic and paid traffic from Instagram and TikTok, but conversions were lagging. Cart abandonment was high, and email marketing was underutilized. The brand lacked structured lifecycle marketing and a reliable growth engine.
Our Strategy
- Email & SMS Funnels: Built full lifecycle automations to target cart abandoners, new subscribers, and lapsed buyers.
- Retargeting Ads: Deployed Meta and TikTok campaigns to re-capture traffic and increase return visits.
- UX Audit & CRO Fixes: Streamlined the checkout process and restructured PDP layout to improve scannability and trust.
- Influencer Campaigns: Activated a niche group of micro-influencers with performance-based briefs, driving authentic UGC.
The Results
- 5.1x blended ROAS within 60 days
- 37% increase in subscription opt-ins
- 47% increase in AOV from bundle testing
- $390K attributed revenue from full-funnel setup
- 21% drop in CPA within first 6 weeks
- Email click-through rate up by 73%
Fashion Retail
Increase
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48%
Lower CPL
89% more
Email click thorugh rate
