From Cold Calls to Hot Leads: Lightspeed’s Demo Surge

Two men stand beside a tall pyramid made of stacked bottles, smiling at the camera.

Client

UrbanThread Apparel®

Category

E-commerce Marketing Strategy

Work Period

March 2023 – July 2023

Industry

Fashion Retail

The Challenge

Urban Thread had high organic and paid traffic from Instagram and TikTok, but conversions were lagging. Cart abandonment was high, and email marketing was underutilized. The brand lacked structured lifecycle marketing and a reliable growth engine.

Our Strategy

Email & SMS Funnels: Built full lifecycle automations to target cart abandoners, new subscribers, and lapsed buyers.

Retargeting Ads: Deployed Meta and TikTok campaigns to re-capture traffic and increase return visits.

UX Audit & CRO Fixes: Streamlined the checkout process and restructured PDP layout to improve scannability and trust.

Influencer Campaigns: Activated a niche group of micro-influencers with performance-based briefs, driving authentic UGC.

The Results

5.1x blended ROAS within 60 days

37% increase in subscription opt-ins

47% increase in AOV from bundle testing

$390K attributed revenue from full-funnel setup

21% drop in CPA within first 6 weeks

Email click-through rate up by 73%

Fashion Retail

Increase

55%

Lower CPL

70% more

Email click thorugh rate

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Metrics

4.2x

increase

58%

lower cpl

Our services

Let’s Build Your Growth Engine

Whether you need a full-stack strategy or just sharper execution we’re ready to plug in, move fast, and make your marketing actually work.

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From Cold Calls to Hot Leads: Lightspeed’s Demo Surge

Metrics

Let’s Build Your Growth Engine

Your Growth

Starts Here