Workflow Reinvented: How Notion Flow Onboarded 3K+ B2B Users in 90 Days Post Launch

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Client
Elixify Supplements™
Category
Full-Funnel Growth Strategy
Work Period
January 2024 – April 2024
Industry
Health & Wellness / DTC
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The Challenge
Elixify had early traction with strong product reviews and loyal repeat buyers but growth had stalled. Their ad campaigns were inconsistent, the site had no funnel structure, and retention efforts were nearly non-existent. They needed a system, not just more traffic.
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The Solution
We built Elixify’s growth engine from the ground up, aligning paid acquisition with a stronger post-click experience and lifecycle automation. Our approach combined aggressive creative testing with lean funnel infrastructure all tied to revenue metrics.
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Our Strategy

Full-Funnel Campaign Architecture

We mapped and launched complete cold-to-hot funnels across Meta and Google, using audience signals, behavior triggers, and SKU-level targeting.

Performance Creative Production

Crafted UGC-style video ads, mobile-optimized carousels, and strong CTA-driven visuals. Focused on benefit-first copy and educational angles.

Landing Page Development

Designed modular landing pages by SKU and buyer type. Each page focused on product education, trust-building, and fast checkout flow.

Email & CRM Setup

Rolled out a lifecycle automation system using Klaviyo — including post-purchase flows, cart recovery, and refill nudges.

Analytics & Optimization Loop

Custom dashboard tracked ROAS, LTV, bundle AOV lift, and channel-level attribution. Weekly sprints prioritized top-performing assets and offer iterations.

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Our Strategy
  • 5.1x ROAS within 60 days of campaign rebuild
  • $390,000 in attributed revenue across Meta + Google
  • 47% AOV increase from landing page bundle strategy
  • +37% in email list growth and CRM-attributed purchases
  • 21% drop in CAC from optimized targeting + retargeting loop
  • 84% lift in landing page conversion rate vs. PDPs
4.2x
increase
58%
Lower CPL
73% more
Email click thorugh rate
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Client’s Quote

“Axionics didn’t just run ads they completely rebuilt our entire growth strategy from the ground up. What impressed us most wasn’t just the results, but how seamlessly their team integrated with ours. From messaging to funnel design to performance creative, every move they made was intentional and tied to our goals. We weren’t just another account they treated our business like their own. Real data, real transparency, and real results. They’re the kind of partner every brand hopes to find.”

— Jordan Fielding, Head of Marketing, Elixify Supplements

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Metrics

4.2x
increase
58%
lower cpl
Our services

Let’s Build Your Growth Engine

Whether you need a full-stack strategy or just sharper execution we’re ready to plug in, move fast, and make your marketing actually work.
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